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Here's an example of niche marketing: no auto manufacturer on earth would tell you that they sell their cars to people who want to drive. Rather, they break their market down into a series of targeted niches, such as people who want family cars, people who want 4x4s (and luxury cars, convertibles, safe cars, and so on). By using keywords that are relevant to each of these niches, the manufacturer is able to attract ready-to-buy consumers who are looking for very specific vehicles online.