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Google's free tool gives you the number of searches for a particular phrase or term (i.e. its popularity), but gives you no idea of how much competition you face. Frankly, it's not in Google's interest to warn you about the competition, because they want you to buy ad space. Wordtracker can calculate these figures accurately because we've indexed over one trillion URLs. No other keyword research tool gives you access to such a vast database.

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Here's an example of niche marketing: no auto manufacturer on earth would tell you that they sell their cars to people who want to drive. Rather, they break their market down into a series of targeted niches, such as people who want family cars, people who want 4x4s (and luxury cars, convertibles, safe cars, and so on). By using keywords that are relevant to each of these niches, the manufacturer is able to attract ready-to-buy consumers who are looking for very specific vehicles online.

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To get the most from any audience niche, you have to target the keywords in the long tail - not just the popular few. Wordtracker gives you more long tail keywords than any other keywords tool available today.Successful online marketers prove time and again that the internet is ripe with exciting, untapped niche opportunities. As a premium Wordtracker subscriber, you'll be uniquely positioned to discover and target new online markets that are just bursting with profit potential!

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Since there are so many potential long tail combinations that searchers may use to find what you offer, you'll likely need to create more pages on your website. Luckily for you, Google - the world's most popular search engine - loves sites with plenty of pages, and tends to reward them with higher rankings!

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So what does the long tail mean for you? Target a large number of long tail terms, and you can generate lots of highly targeted traffic. According to SEO expert Mark Nunney, "To be profitable, most websites must rank well for hundreds of thousands of keywords (I would say millions, but I don't want to scare you